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| Methodology |
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| Target Point methodology has been designed for studying consumer’s behaviours in emerging markets. Our methodology aims to gain insights into the challenges posed by the emerging markets and suggests radical innovations in the design. |
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| Target Point methodology helps you to: |
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Get at the root of why emerging market consumers behave as they do. |
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Identify unmet needs and unarticulated business opportunities in the emerging markets. |
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Communicate meaningfully and effectively your offerings to targeted populations. |
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Ethnographer know-how in India rural market |
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| Ethnography provides empirical information to formulate your user research. Find solutions for design globalization. |
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| Field Study |
| Field study is the best way to learn about your user’s goals and needs. Visiting users in their own environment can help you to learn and find more relevant and different kinds of information other than the ones collected through documented research or other theoretical methods. Field study provides deep insights into the data collected and research work done in order to get accurate results in new environment. Read more |
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| Field study in rural India |
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Melina Roupin
Director
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| "We investigate what user’s need to help create or enhance a business plan." |
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| Products and services that need cultural integration may need to be entirely redesigned to suit new markets. While redesigning for a new market segment, a detailed study of its culture, lifestyle and preferences is necessary. Only then can we successfully determine the type of products, services and strategies that fit best. We provide lucrative design solutions to develop innovative products and services while minimising your risk on investment. |
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