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Strategy, brand & design
Enhance consumers experience in emerging markets.
 
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Identify unarticulated business opportunities in rural market.
 
Improve the sustainability of your brand and design strategy.
 
 
 
Conducting user research in India
(2:34 min)
User research can help you to generate new business design. Here are some techniques we are commonly using on the field to capture user's need, behavior and desires.
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India with its diverse history and rich cultural heritage is one of the few nations which is multi-religious, multi-ethnic and multi-linguistic. However, today's economical growth lead to drastic social change. Kovent helps SMEs and MNCs to develop products and services that fit targeted user group. Read more
 
 
 
     
Kovent helps Indian SMEs and MNCs to build a strong brand and design strategy for the foreign markets. Assists in overcoming global acceptance issues such as cultural integration, linguistic needs in targeted markets. Read more
 
 

How companies make their products and services accessible to all in emerging market while sustaining business profitability.

Posts:
Ethnographic research conducted in South India.
Colgate’s marketing strategy in rural India.
Hindustan Lever’s repositioning and re-launch of Lifebuoy.
Read about brand and design strategy, sustainable development, corporate social responsibility, etc.
 
Consumer trends
2 reports to understand Indian population latent needs, behaviours and desires towards consumer market. Create a high level business innovation strategy.
North India consumer trends report 2010
South India consumer trends report 2009
 
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Gilles Nguyen International Trade Manager,
Quasars Vision - France

Gilles Nguyen
"Combining innovation and imagination, the service provided by Kovent has met our requirements. By an advanced marketing and design survey, Kovent had provided the best branding for Quasars Vision in a short delay. With a perfect communication, Quasars Vision could follow step by step the making of the required product. It was very pleasant to work with a company which involved its client and itself in the designing process. Dynamic and reliable, Quasars Vision highly recommends Kovent."
 
 
   
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