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| User research |
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| Market research |
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| Market research |
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| Benefits of qualitative research |
| Qualitative research provides answers to: |
| • Improve what you are doing by collaborating with your consumers and explore design development directions. |
| • The reasons behind what and why few consumers like your product and others don't. |
| • The emotions and feelings associated with your product or brand. |
| • The lives and environment of your consumer’s moods, their motivations, priorities, anxieties, beliefs, perceptions, wishes, desires and decision patterns such as the rational or non-rational drivers. |
| • The process your consumers experience through their eyes. |
| • The problem your consumers face, generate hypothesis, identify determinants and develop quantitative research designs. |
| • How people are actually using your product. |
| • Gather words, consumer stories and scenarios that support marketing, advertising. |
| • How people are meeting a given need now and alternative ways they do it. |
| • Things that everyone agrees on and things that have a wide range of contradictory opinions and reducing these range of options for further improvement.
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| Whether to use qualitative or quantitative? |
| All research methods have strengths and weaknesses and all methods have some bias and inaccuracy. |
| In qualitative research, data is obtained from a relatively small group of respondents and not analysed with statistical techniques. Because of the low number of respondents involved, qualitative method can not be used to generalise the whole population. |
| Good qualitative research does not provide statistics and numbers. This does not mean that the findings are not valid, useful or important. |
| At the end of a qualitative study, you will know that some people hold a given view or have had a given experience. You just won't know how many of those people exist within a population with a degree of certainty. |
| Statistics and numbers provided by quantitative research do not guarantee relevance and validity. They hardly provide emotional drives. |
| Qualitative research is better than quantitative research at probing below the surface for affective drives and subconscious motivations. It is used by many design researchers. |
| In short, qualitative and qualitative methods are complementary and not competitive approaches. |
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| Out of the box thinking |
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To capture a larger market share and be sustainable and profitable, it is necessary to differentiate your business, products and services from your competitors.
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| Market research is one of the focal point around which the success and profitability of your business is built. It helps you to drive your marketing efforts and have a profound impact on your operations. |
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The days where businesses competed on price and service alone is no longer that effective. The potential user can always get what you have to offer, much cheaper and with a better service somewhere else. |
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| By thorough study of the targeted market you can clearly define what advantages user’s can expect by using your products and services. |
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| Our research methodology helps to evaluate all parameters of your products and services that need business integration in developed markets. Provides answers to development and commercial challenges for implementing them successfully. |
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Market research provides you:
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The development scenario of your company. |
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Your unique selling proposition while ensuring to outperform and outdistance your competition. |
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The steps for minimising your investments and optimising your returns. |
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User's goals, social recognition and usage requirements. |
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A marketing strategy which is concurrent to your commercial offerings. |
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The eventual need for localisation to provide cross cultural design solutions. |
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