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Market research

Market research is one of the focal point around which the success and profitability of your business is built. It helps you to drive your design efforts and have a profound impact on your operations.

Qualitative research provides answers to:
• Improve what you are doing by collaborating with your consumers and explore design development directions.
• The reasons behind what and why few consumers like your product and others don't.
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Types of qualitative research
Individual interview helps in getting people’s personal opinion about a given subject. It is carried out in person, by telephone or using webcams.
Ethnographic research provides contextual design inputs. It is designed to put given topics in the context of the lives and beliefs of the people.
Focus group involves a group discussion between 6 to 12 participants about a particular topic or solving a particular problem.
On-site observation is to observe individuals or groups to see what is happening when they perform a particular task we are interested about.
Online research is conducted by using various internet communication technologies such as web-meeting, internet browsing, forums, blogs.
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Qualitative Vs Quantitative
Qualitative research is a set of techniques used in design and marketing to do an in-depth analysis of a subject. It generates a richer understanding of the full range of views and experiences user’s have.
Quantitative research is a systematic method used to gather quantitative information from a large group of respondents that can be statistically analysed with numbers, charts and graphs. Read more
 
Case study on educational behavior for India rural consumers
(4:22 min)
Case study on educational behavior for India rural consumers. It shows how business design can help your organization to reach local consumers' aspiration.
 
   
Emerging Market
Our Target Point methodology contains effective tools to provide innovative design solutions for emerging market.
 
Innovation model
Your company can create a win-win business model with the poor in emerging market. Read more
 
 
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Read the reports' preface
Saurabh Agarwal speaks about More & More consumer trends report by www.Kovent.com
Saurabh Agarwal speaks about More & More consumer trends report by www.Kovent.com
 
 
 
   
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