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| User research |
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| Market research |
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| Market research |
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Market research is one of the focal point around which the success and profitability of your business is built. It helps you to drive your design efforts and have a profound impact on your operations.
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Qualitative research provides answers to: |
• Improve what you are doing by collaborating with your consumers and explore design development directions. |
• The reasons behind what and why few consumers like your product and others don't. |
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| Types of qualitative research |
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Individual interview helps in getting people’s personal opinion about a given subject. It is carried out in person, by telephone or using webcams. |
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Ethnographic research provides contextual design inputs. It is designed to put given topics in the context of the lives and beliefs of the people. |
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Focus group involves a group discussion between 6 to 12 participants about a particular topic or solving a particular problem. |
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On-site observation is to observe individuals or groups to see what is happening when they perform a particular task we are interested about. |
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Online research is conducted by using various internet communication technologies such as web-meeting, internet browsing, forums, blogs. |
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| Qualitative Vs Quantitative |
| • Qualitative research is a set of techniques used in design and marketing to do an in-depth analysis of a subject. It generates a richer understanding of the full range of views and experiences user’s have. |
| • Quantitative research is a systematic method used to gather quantitative information from a large group of respondents that can be statistically analysed with numbers, charts and graphs. Read more |
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Case study on educational behavior for India rural consumers |
(4:22 min) |
Case study on educational behavior for India rural consumers. It shows how business design can help your organization to reach local consumers' aspiration.
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