Products and services designed for one culture may not fit the other.  While designing for a new market segment, a detailed study of its culture, lifestyle and preferences becomes essential.  Only then can we effectively determine the type of products, services and strategies that fit best.

We bring in the knowledge and understanding of local cultures while being grounded in best practices of user based design.  We collect data and use testing techniques to find out the most appropriate results in culturally diverse environments.  Our methods and tools are used to redesign or develop products and services that are adapted and integrated to work successfully in a new cultural environment.

Localisation may also require translation to other languages and modifications to manage diverse business strategies.  From an easy translation to a total redevelopment may be essential to ensure that the products and services operate effectively in new environmental conditions.

We help you in translating your Web sites, applications and product design in various languages.  However, linguistic acceptance may vary from one user group to another. Therefore, translation is not always the only solution for localisation. The use of standards may avoid the need for translation.