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| Design for India |
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• Is India is a multi-cultural consumer market?
India has multitudes of market segmentation. You won’t have to design products and services for each and every segment. However, you need to know your consumers to avoid cultural clash and provide integrated products and services. Anthropologic research helps you to understand when localisation is required. |
• Can sustainable development helps my business to gain consumer’s trust?
India is the largest democracy of the world. Companies must show their maturity by incorporating sustainability into their business model. Protect and safeguard people’s livelihood, environment and culture. We understand sustainable development as a profitable economical model to generate wealth and bring peace and prosperity to the society.
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• Where come from good business strategy for emerging economies?
Today; emerging markets such as Brazil, Russia, India and China have tremendous impact on the global market. Companies need to re-think the way they do business. Re-evaluate their design strategy according to the new shape of the global market. |
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| North India consumer trends 2010 |
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| More & More consumer trends report |
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"Simplicity" is one of the 21 social trends we found while conducting ethnographic research in South India.
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Extract from the trends report: "The world is corrupted by money. Culture and environment is spoiled by capitalist. Karthik & Sasika lead a simple life. They believe in honesty and healthy life. They reject consumerist society and prefer a sustainable living. They hate the present system (politic, economic and social) and do not rely on anything. Being educated, they prefer to act individually and silently for a better world. They think to be different and isolated. They are in reality a large section of the South Indian population belonging to lower middle class. Read more " |
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| Trends help you to: |
Karthik & Sasika - Villupuram |
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Get at the root of why consumers behave as they do. |
How to gain Karthik & Sasika's trust in your brand experience? |
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Identify unmet needs and unarticulated business opportunities |
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Communicate meaningfully and effectively to your targeted market. |
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| We help you in establishing your brand experience in India |
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| We are a network of professionals who undertake ethnographic research in several languages all over India. We conduct research in metropolitan cities as well as rural areas. We work closely with NGOs to understand the cultural ecosystem associated with the market we study. In fact, experience shows that qualitative research cannot be interpreted without a deep understanding of the social and economical environment. |
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Kovent provides:
• Stakeholder
• Project management
• Methodological leadership
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NGOs provides:
• Ecosystem research
• Analysis support |
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Find out your market space:
• Target Point - market research a design methodology for studying emerging market.
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Design a brand experience for your targeted market:
• Smart Line - product and services for social, marketing and industrial design.
• Smart Line - digital content for Internet, GUI and software application design. |
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Kovent specialises in social, marketing and industrial design research.
We help SMEs and MNCs to create consumer experience for the Indian market. |
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