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| Design |
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| User centred design |
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User centred design |
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A well designed product or service offers an "out of the box experience" that matches with the user’s environment and lifestyle. User centered design aims to optimise the design around how user can, want, or need to work. It can improve the usability and usefulness of anything with which people interact. |
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Design for the real needs |
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| Understand user's real need, behavior and desires through contextual enquiries, ethnography and user research. Find the right design thinking to gain user's acceptance. |
 Large view |
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How companies make their products and services accessible to all in emerging market while sustaining business profitability.
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Posts: |
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Ethnographic research conducted in South India. |
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Colgate’s marketing strategy in rural India. |
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Hindustan Lever’s repositioning and re-launch of Lifebuoy. |
Read about brand and design strategy, sustainable development, corporate social responsibility, etc. |
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User Centred Design |
A well designed product or service offers a user experience that matches with the user’s environment and life style. |
These environmental factors can be characterised into 3 categories of information: |
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• Culture |
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• Technology |
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• Buying capacity |
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Taking into consideration all these 3 parameters allows to develop entirely useful and effective products and services corresponding to user's needs. This approach is referred to as user centred design which supports your company to build a strong position in the market. |
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Our expertise in user centred design enables us to deliver valuable and accurate solutions according to your conventions and needs. |
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Culture |
Cultural diversities need to be understood and considered while delivering solutions within optimised cost and effort. Users need products and services that work like they want. If a product imposes significant cultural change on the user, he may reject it. To make the product or services work successfully in a new cultural ecosystem, it must acclimatise to new workflows, new attitudes and new ecological conditions. |
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Technology |
Users are variably exposed to technology from one place to another. They have different beliefs about technology benefits and make use of it differently. When it comes to buying technology, users evaluate technology differently. Technology has affected society and its surroundings in a number of ways. Various implementations of technology influence the values of a society and new technology often raises new ethical questions. We therefore, need to provide good design solutions that help the user’s to use the technology in an appropriate manner. |
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Buying capacity |
Users have different buying capacities according to their income levels and lifestyle. The benefits they expect from a product differs from one user to another. The spending or buying attitude also reflects the confidence user’s have towards their future economical situations.
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External Links |
Keep in touch with latest design practices: |
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Management |
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Web standards |
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Internet trends |
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Usability promotion |
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Design promotion |
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Marketing |
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Patrick Roupin
Managing Director
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"We design to improve quality while maintaining a sustainable business strategy." |
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